Social media services have become a vital part of the digital landscape in Ongole, a bustling city in Andhra Pradesh, India. This transformation reflects a broader trend in India, where social media usage is rising dramatically, driven by increasing internet penetration and the widespread availability of affordable smartphones.

In Ongole, the impact of social media is multifaceted. It serves as a platform for local businesses to expand their reach, a tool for political and social activism, and a medium for cultural exchange and community building.